Hi, I’m Alaw, welcome to my portfolio.

I'm a Welsh creative and marketer who thrives on variety and hates standing still. Currently in-house creative at Rhug Estate and Rhug Wild Beauty.

I love people, love learning, and love the kind of work that does not fit neatly into one box. Whatever I am making, I bring curiosity, care, and a willingness to get stuck in!

(It’s pronounced Al-Aw, more like allow, than A-Law in case you were curious)

HIGHLIGHTS

  • Three cans of craft beer on a wooden surface with a blurred green natural background. The cans are labeled Rhug Estate and feature botanical designs.

    RHUG ESTATE CRAFT BEER

    When Rhug Estate decided to launch their own craft beer range, I got to do something I love — start from scratch. I developed the concept, drew every illustration by hand to match each beer's flavour profile, and designed the labels to sit naturally within the Rhug family. Taking inspiration from William Morris and the interiors of the Rhug bistro, the cans feel rooted in the estate itself.

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  • The Art of F1 Fan Devotion

    THE ART OF F1 FAN DEVOTION

    Visual Report — Final Major Project.

    A visual report on Formula 1 fandom, fashion, and the gap in the market nobody was filling. Research, strategy, illustration, publication design, merchandise, and a full campaign — all conceived and produced by me

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  • Close-up of a person sitting on a deck chair wearing a floral shirt and orange pants; text overlay about an event at Trafalgar Square on August 15th.

    ELEVATING KAREN MILLENS BRAND PRESENCE

    A live brief with Karen Millen. Six campaign moments developed from research and consumer insight - OOH, guerrilla marketing, an immersive experience, and a Christmas advert planned, filmed, and directed by our team. Pitched to a full boardroom at Karen Millen's London office.

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Current Work

Rhug Estate and Rhug Wild Beauty

2024-Present

Collection of skincare and body care products from Rhug Estate, including a yellow jar labeled 'Wild Beauty' exfoliating body scrub, a white jar labeled 'Wild Beauty' nourishing body cream, and a white bottle of purifying body wash with bergamot and nettle, placed on a white surface with a blurred person in the background.
VIEW CURRENT WORK

Projects

Illustration of several Formula 1 race cars in different team livery designs, including Ferrari, Mercedes, Red Bull, McLaren, and Alpine.

Personal Projects and University Work

2021-Present

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