Hello!

Croeso!

Hello! Croeso!

Hi, I’m Alaw, welcome to my portfolio!

I'm a Welsh creative and marketer who thrives on variety and hates standing still.

I love people, love learning, and love the kind of work that does not fit neatly into one box. Whatever I am making, I bring curiosity, care, and a willingness to get stuck in!

(It’s pronounced Al-Aw, more like allow, than A-Law in case you were curious)

Client Work

Three cans of craft beer from Rhug Estate, placed on a wooden surface outdoors. The cans feature black labels with lush green botanical illustrations and white text indicating the beer varieties: Foragers IPA, Bison Trail Stout, and Liberty Hall Lager, with alcohol contents of 5.6%, 4.5%, and 4.0% respectively.

Rhug Estate Craft Beer Range

Rhug Estate wanted a beer range that felt as considered as everything else they make. Three beers, three completely different flavour profiles, so I started there.

For the IPA, tropical notes called for something bold and joyful: hand-illustrated tropical flowers in full colour, bright and a little wild. The lager is hoppy, so hops felt like the obvious answer; illustrated and coloured to feel fresh and grounded. The stout was the interesting one. Rich, roasted, and chocolatey, it needed to feel different from the other two, not just look different. I kept it entirely black and white, letting the illustrated cacao plants do the talking without competing for attention.

Every illustration and the overall label design was created by me. The names and copy were developed collaboratively with the team.

  • Liberty Hall Lager

  • Foragers IPA

  • Bison Trail Stout

Projects

Close-up of a decorative wooden chair with a floral patterned cushion. Text overlaid reads: "Desk to Deck Chair with Karen Millen" and "August 15th | Trafalgar Square."
A young woman with dark skin, braided hair, wearing a light-colored, ruffled, and layered fashion piece that appears to be made from translucent fabric and paper, stands against a black background.

Elevating Karen Millen’s Brand Presence

London Fashion Week

A young woman with dark hair and light skin sitting on a beige sofa near large windows with grey curtains. She is resting her head on her hand and looking at the camera. Outside the window, leafless trees and cloudy sky are visible. The room has a clock on the wall and a patterned rug on the floor.
Three cans of beverage labeled 'KITCHEN CLUB,' 'NOISE PLAIN,' and 'WALK GOOD WARRIOR,' a lamp, and a yellow starburst sign that says 'Step outside your comfort zone and give our new CRXW beer a try!' on a background of pink and purple vertical streamers.
Jewelry featuring rainbow-colored geometric designs displayed in a small open box with the words 'all we are' and a star symbol above.

Everywhere is ordinary

Fashion Anthropology

Two magazines, one with a photo of athletes and the word 'Hedwig', and the other with the word 'Torriso' on the cover, placed on a black surface.
A large industrial port with orange cranes on a dock, shipping containers stacked nearby, and water in the foreground with a boat named 'Vancouver BC.' Mountains are visible in the background under a blue sky with clouds.

The Gift

Heddiw //Today

Passions and projects

Two young people standing next to a brick wall and a wooden gate, with one wearing a teal cap and the other a black cap, both with sunglasses and casual clothing.

The Art of F1 Fan Devotion

Multiple booklets laid out on a green surface, each showing a cover with a photograph of power lines and a building, along with text including titles and author names.

Castle Rock x Wigflex