NTU Live brief - Spring 2023
Castle Rock x Wigflex
Project brief / aim /objective
This brief was a hypothetical collaboration between Nottingham businesses Wigflex and Castle Rock brewery. Wigflex sought to reconnect with post-COVID audiences, particularly the Nottingham student community, and they partnered with Castle Rock brewery to create a range of bespoke beers. As a team of 5, our task was to create 3 craft beers, and plan a launch event for the collaboration.
As a team of 5, we developed the ‘House Party' concept, a collection of beers and launch party designed to capture the nostalgia of house parties, that transcends generations that will allow Wigflex to reconnect with a wider audience.
The culmination of this brief was the ‘beer expo’ where we pitched our concept, beers and launch plans to Castle Rock and Wigflex. My group’s concept received an honourable mentions by Castle Rock and wigflex at the end of the day, following out elevator pitch.
Project Responsibilities
As this was a group project, tasks were split between members, my contributions to this project was the photography and editing of these posters, I assisted with the styling. I designed The House Party poster and menu, and was responsible for the copy writing for the flavour notes of each beer.
Project Skills
Photography, graphic design, styling, copy-writing, pitching
The promotional material drew inspiration from 80s rave posters and 90s graphics, with a touch of cheesy humour reminiscent of Wigflex's existing visual identity. The goal was to capture the essence and nostalgia of house parties with fun, vibrant designs reflecting the beer's playful flavours.
The menu/set list design was crafted as a playful homage to menus and leaflets often received by students, with a twist. It featured the lineup of DJs scheduled to perform at the event on one side, while showcasing the beers from the collaboration on the other. This multi-purpose design could be distributed before and at the event or placed in Castle Rock pubs, serving as both an actual menu, promotional tool and a keepsake for attendees.
Captured moments from the lively Beer Expo hosted at a Castle Rock Pub. An exciting day immersed in creativity, presenting our elevator pitches to clients. Setting up and showcasing our vision for the nostalgic house party range.